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You have manually added your website to many search engines. A month later, you check out yourself on the search engines and you're not in the top ten, or twenty. Don't worry , this happens often when starting out with your website. 2 quick tips for better acknowledgment of your website. 1. Keywords Be careful in choosing your keywords. Words that are often used will lower your chances of a good ranking in the search engines. Dont use the generic keywords like computer, software be specific in what you are doing. for example computer stores chennai. This will make your website listed in the top 20 positions.Obviously your business and the visits to your websites will be increased automatically 2. Promoting Online Promote on on-line groups, e-mail signatures and message boards. Many on-line groups allow you a small 3-6 line signature. Every time you contribute to a message board, you have a chance to leave your name and website link. The same with e-mail, make sure you use your e-mail signature when sending out e-mails. When promoting yourself, make sure your small 3-6 line description is eye catching. There you are...3 quick tips for web promoting. There's plenty more ways...be creative! Good luck with your website promoting! |
Wednesday, December 16, 2009
2 Tips to Help Promote Your New Website
Thursday, June 25, 2009
Landing page optimization
What is a landing page?
When a visitor or a crawler first access your URL, the first page/file that is seen/served to the visitor/crawler is called the landing page.
Landing page optimization:
Landing page optimization (LPO), also known as webpage optimization, is an Internet marketing process with the goal of improving a visitor's perception of a website. A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a logical extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.
Three major types of LPO based on targeting:
Associative content targeting (also called rule-based optimization or passive targeting). The page content is modified based on information obtained about the visitor's search criteria, geographic information of source traffic.
Predictive content targeting (also called active targeting). The page content is adjusted by correlating any known information about the visitor (e.g., prior purchase behavior, personal demographic information, browsing patterns, etc.)
Consumer directed targeting (also called social targeting). The page content is created using the relevance of publicly available information through a mechanism based on reviews, ratings, tagging, referrals, etc.
Two major types of LPO based on experimentation:
Closed-ended experimentation: Consumers are exposed to several variations of landing pages while their behavior is observed. At the conclusion of the experiment, an optimal page is selected based on the outcome of the experiment.
Open-ended experimentation: This approach is similar to closed-ended experimentation, except that the experimentation is ongoing, meaning that the landing page is adjusted dynamically as the experiment results change.
Experimentation-based LPO can be achieved using A/B testing, multivariate LPO, and total-experience testing.
Firstly, proper landing page optimization tactics should inform site visitors about the webpage they have arrived at. The transition from media such as direct emails to a Web page can be a bit disorienting, so a good landing page optimization technique is to let readers know where they are, and what the page contains.
Another important consideration when formulating a landing page optimization plan is taking into account viewers' different browsing habits. A page that has gone through proper landing page optimization can direct readers to helpful links and information, giving more value to the page.
7 Rules for Landing Page Optimization
1. Have a Clear and Direct Headline
2. Place High Value on White space
3. Deliver Your Value Proposition with Short Direct Messaging
4. Have a Persuasive Message Directly Above the Call to Action
5. Large Red Buttons Rule
6. Call to Action Copy Matters
7. Trust and Security are still incredibly Persuasive
The landing page will be your ambassador and it will seek out visitors and persuade them to come to your site.
What difference between on page optimization and landing page optimization?
Simply put, on-page optimization targets search engine crawlers.
While landing page optimization targets the viewers.
Optimizing for search is where a page is designed to draw the viewer in, and guide them into a course of action.
Landing page optimizing is for creating a page that has instant impact and is designed to make users TAKE the course of action required.
On page optimization most commonly refers to optimizing on page factors in an attempt to improve search engine rankings. This includes things like putting your target keywords in prime locations such as the title, Meta description, headers, regular text, etc.
LPO is the process of optimizing a page that someone may directly land on via search engines or other sources. It more refers to optimizing the page to convert visitors better.
When a visitor or a crawler first access your URL, the first page/file that is seen/served to the visitor/crawler is called the landing page.
Landing page optimization:
Landing page optimization (LPO), also known as webpage optimization, is an Internet marketing process with the goal of improving a visitor's perception of a website. A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a logical extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.
Three major types of LPO based on targeting:
Associative content targeting (also called rule-based optimization or passive targeting). The page content is modified based on information obtained about the visitor's search criteria, geographic information of source traffic.
Predictive content targeting (also called active targeting). The page content is adjusted by correlating any known information about the visitor (e.g., prior purchase behavior, personal demographic information, browsing patterns, etc.)
Consumer directed targeting (also called social targeting). The page content is created using the relevance of publicly available information through a mechanism based on reviews, ratings, tagging, referrals, etc.
Two major types of LPO based on experimentation:
Closed-ended experimentation: Consumers are exposed to several variations of landing pages while their behavior is observed. At the conclusion of the experiment, an optimal page is selected based on the outcome of the experiment.
Open-ended experimentation: This approach is similar to closed-ended experimentation, except that the experimentation is ongoing, meaning that the landing page is adjusted dynamically as the experiment results change.
Experimentation-based LPO can be achieved using A/B testing, multivariate LPO, and total-experience testing.
Firstly, proper landing page optimization tactics should inform site visitors about the webpage they have arrived at. The transition from media such as direct emails to a Web page can be a bit disorienting, so a good landing page optimization technique is to let readers know where they are, and what the page contains.
Another important consideration when formulating a landing page optimization plan is taking into account viewers' different browsing habits. A page that has gone through proper landing page optimization can direct readers to helpful links and information, giving more value to the page.
7 Rules for Landing Page Optimization
1. Have a Clear and Direct Headline
2. Place High Value on White space
3. Deliver Your Value Proposition with Short Direct Messaging
4. Have a Persuasive Message Directly Above the Call to Action
5. Large Red Buttons Rule
6. Call to Action Copy Matters
7. Trust and Security are still incredibly Persuasive
The landing page will be your ambassador and it will seek out visitors and persuade them to come to your site.
What difference between on page optimization and landing page optimization?
Simply put, on-page optimization targets search engine crawlers.
While landing page optimization targets the viewers.
Optimizing for search is where a page is designed to draw the viewer in, and guide them into a course of action.
Landing page optimizing is for creating a page that has instant impact and is designed to make users TAKE the course of action required.
On page optimization most commonly refers to optimizing on page factors in an attempt to improve search engine rankings. This includes things like putting your target keywords in prime locations such as the title, Meta description, headers, regular text, etc.
LPO is the process of optimizing a page that someone may directly land on via search engines or other sources. It more refers to optimizing the page to convert visitors better.
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