Websites Handled: Handled more than 100 websites for SEO & 15 Sites for SEM
Role : Team Leader
Team Size: 12
Duration: 2 years
Core competencies include:
* Building a team that effectively supports client programs, products and services.
* Driving the development of superior customer service and high performance.
* Leading workflow distribution and floor management to ensure service levels are satisfied.
* Hiring, training/developing, motivating, coaching, evaluating and retaining qualified staff.
* Maintaining service and consumer satisfaction levels
Tuesday, January 24, 2012
Wednesday, September 7, 2011
Web Directories
Here are five reasons why Web Directories are important:
• It gives you a backlink.
• It makes your site more visible to the spiders.
• You submit your site to the directory unlike search engines for whom you have to wait.
• You can be assured that your Site comes under the right category and hence it helps to make your Website’s profile stronger.
• You also have the odds of your link being clicked by a random visitor, though this does not happend much with Web Directories.
• It gives you a backlink.
• It makes your site more visible to the spiders.
• You submit your site to the directory unlike search engines for whom you have to wait.
• You can be assured that your Site comes under the right category and hence it helps to make your Website’s profile stronger.
• You also have the odds of your link being clicked by a random visitor, though this does not happend much with Web Directories.
Wednesday, December 16, 2009
2 Tips to Help Promote Your New Website
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You have manually added your website to many search engines. A month later, you check out yourself on the search engines and you're not in the top ten, or twenty. Don't worry , this happens often when starting out with your website. 2 quick tips for better acknowledgment of your website. 1. Keywords Be careful in choosing your keywords. Words that are often used will lower your chances of a good ranking in the search engines. Dont use the generic keywords like computer, software be specific in what you are doing. for example computer stores chennai. This will make your website listed in the top 20 positions.Obviously your business and the visits to your websites will be increased automatically 2. Promoting Online Promote on on-line groups, e-mail signatures and message boards. Many on-line groups allow you a small 3-6 line signature. Every time you contribute to a message board, you have a chance to leave your name and website link. The same with e-mail, make sure you use your e-mail signature when sending out e-mails. When promoting yourself, make sure your small 3-6 line description is eye catching. There you are...3 quick tips for web promoting. There's plenty more ways...be creative! Good luck with your website promoting! |
Thursday, June 25, 2009
Landing page optimization
What is a landing page?
When a visitor or a crawler first access your URL, the first page/file that is seen/served to the visitor/crawler is called the landing page.
Landing page optimization:
Landing page optimization (LPO), also known as webpage optimization, is an Internet marketing process with the goal of improving a visitor's perception of a website. A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a logical extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.
Three major types of LPO based on targeting:
Associative content targeting (also called rule-based optimization or passive targeting). The page content is modified based on information obtained about the visitor's search criteria, geographic information of source traffic.
Predictive content targeting (also called active targeting). The page content is adjusted by correlating any known information about the visitor (e.g., prior purchase behavior, personal demographic information, browsing patterns, etc.)
Consumer directed targeting (also called social targeting). The page content is created using the relevance of publicly available information through a mechanism based on reviews, ratings, tagging, referrals, etc.
Two major types of LPO based on experimentation:
Closed-ended experimentation: Consumers are exposed to several variations of landing pages while their behavior is observed. At the conclusion of the experiment, an optimal page is selected based on the outcome of the experiment.
Open-ended experimentation: This approach is similar to closed-ended experimentation, except that the experimentation is ongoing, meaning that the landing page is adjusted dynamically as the experiment results change.
Experimentation-based LPO can be achieved using A/B testing, multivariate LPO, and total-experience testing.
Firstly, proper landing page optimization tactics should inform site visitors about the webpage they have arrived at. The transition from media such as direct emails to a Web page can be a bit disorienting, so a good landing page optimization technique is to let readers know where they are, and what the page contains.
Another important consideration when formulating a landing page optimization plan is taking into account viewers' different browsing habits. A page that has gone through proper landing page optimization can direct readers to helpful links and information, giving more value to the page.
7 Rules for Landing Page Optimization
1. Have a Clear and Direct Headline
2. Place High Value on White space
3. Deliver Your Value Proposition with Short Direct Messaging
4. Have a Persuasive Message Directly Above the Call to Action
5. Large Red Buttons Rule
6. Call to Action Copy Matters
7. Trust and Security are still incredibly Persuasive
The landing page will be your ambassador and it will seek out visitors and persuade them to come to your site.
What difference between on page optimization and landing page optimization?
Simply put, on-page optimization targets search engine crawlers.
While landing page optimization targets the viewers.
Optimizing for search is where a page is designed to draw the viewer in, and guide them into a course of action.
Landing page optimizing is for creating a page that has instant impact and is designed to make users TAKE the course of action required.
On page optimization most commonly refers to optimizing on page factors in an attempt to improve search engine rankings. This includes things like putting your target keywords in prime locations such as the title, Meta description, headers, regular text, etc.
LPO is the process of optimizing a page that someone may directly land on via search engines or other sources. It more refers to optimizing the page to convert visitors better.
When a visitor or a crawler first access your URL, the first page/file that is seen/served to the visitor/crawler is called the landing page.
Landing page optimization:
Landing page optimization (LPO), also known as webpage optimization, is an Internet marketing process with the goal of improving a visitor's perception of a website. A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a logical extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.
Three major types of LPO based on targeting:
Associative content targeting (also called rule-based optimization or passive targeting). The page content is modified based on information obtained about the visitor's search criteria, geographic information of source traffic.
Predictive content targeting (also called active targeting). The page content is adjusted by correlating any known information about the visitor (e.g., prior purchase behavior, personal demographic information, browsing patterns, etc.)
Consumer directed targeting (also called social targeting). The page content is created using the relevance of publicly available information through a mechanism based on reviews, ratings, tagging, referrals, etc.
Two major types of LPO based on experimentation:
Closed-ended experimentation: Consumers are exposed to several variations of landing pages while their behavior is observed. At the conclusion of the experiment, an optimal page is selected based on the outcome of the experiment.
Open-ended experimentation: This approach is similar to closed-ended experimentation, except that the experimentation is ongoing, meaning that the landing page is adjusted dynamically as the experiment results change.
Experimentation-based LPO can be achieved using A/B testing, multivariate LPO, and total-experience testing.
Firstly, proper landing page optimization tactics should inform site visitors about the webpage they have arrived at. The transition from media such as direct emails to a Web page can be a bit disorienting, so a good landing page optimization technique is to let readers know where they are, and what the page contains.
Another important consideration when formulating a landing page optimization plan is taking into account viewers' different browsing habits. A page that has gone through proper landing page optimization can direct readers to helpful links and information, giving more value to the page.
7 Rules for Landing Page Optimization
1. Have a Clear and Direct Headline
2. Place High Value on White space
3. Deliver Your Value Proposition with Short Direct Messaging
4. Have a Persuasive Message Directly Above the Call to Action
5. Large Red Buttons Rule
6. Call to Action Copy Matters
7. Trust and Security are still incredibly Persuasive
The landing page will be your ambassador and it will seek out visitors and persuade them to come to your site.
What difference between on page optimization and landing page optimization?
Simply put, on-page optimization targets search engine crawlers.
While landing page optimization targets the viewers.
Optimizing for search is where a page is designed to draw the viewer in, and guide them into a course of action.
Landing page optimizing is for creating a page that has instant impact and is designed to make users TAKE the course of action required.
On page optimization most commonly refers to optimizing on page factors in an attempt to improve search engine rankings. This includes things like putting your target keywords in prime locations such as the title, Meta description, headers, regular text, etc.
LPO is the process of optimizing a page that someone may directly land on via search engines or other sources. It more refers to optimizing the page to convert visitors better.
Tuesday, November 11, 2008
Link building
What is Link Popularity?
Link Popularity refers to the number of links pointing TO your site FROM other sites on the Web.Building links is one of the most important factors in getting top placements on the major search engines.
Building links through reciprocal link exchanges is a simple yet very powerful website promotional tool.
If done correctly, increasing your linkage will:
1. Increase your traffic significantly.
2. Improve your visibility in the search engines.
3. Provide an added resource to your website.
4. Save you a lot of advertising money.
5. Save you time.
Building Link Popularity is a great way to help your site gain competitive PageRank (PR).
Links from other sites also send direct visitors to your site.
Link Popularity refers to the number of links pointing TO your site FROM other sites on the Web.Building links is one of the most important factors in getting top placements on the major search engines.
Building links through reciprocal link exchanges is a simple yet very powerful website promotional tool.
If done correctly, increasing your linkage will:
1. Increase your traffic significantly.
2. Improve your visibility in the search engines.
3. Provide an added resource to your website.
4. Save you a lot of advertising money.
5. Save you time.
Building Link Popularity is a great way to help your site gain competitive PageRank (PR).
Links from other sites also send direct visitors to your site.
Header tag
Header Tags
Header Tags (e.g. H1 and H2 tags): More weight is given to keywords that appear within H1 tags, then H2, H3 and so on.
Example of a good content structure and Tags:
Keyword: Website Optimisation Tips, Website Optimisation Advise
Title Tag: Website Optimisation Tips and SEO Advice
Meta Description Tag: Place your target keywords near the front of a clear and click inviting sentence.
H1 Tag:
The 1st heading on your page: Website Optimisation Tips and Advise
This should be followed by a short paragraph using variations of the target keywords and at all times making good grammatical sense, thinking of the potential reader first and the search engines second.
H2 Tag:
The 2nd heading on your page: Website Optimisation Basics
Again followed by a short paragraph using variations of the target keywords, thinking of the potential reader first and the search engines second.
Header Tags (e.g. H1 and H2 tags): More weight is given to keywords that appear within H1 tags, then H2, H3 and so on.
Example of a good content structure and Tags:
Keyword: Website Optimisation Tips, Website Optimisation Advise
Title Tag: Website Optimisation Tips and SEO Advice
Meta Description Tag: Place your target keywords near the front of a clear and click inviting sentence.
H1 Tag:
The 1st heading on your page: Website Optimisation Tips and Advise
This should be followed by a short paragraph using variations of the target keywords and at all times making good grammatical sense, thinking of the potential reader first and the search engines second.
H2 Tag:
The 2nd heading on your page: Website Optimisation Basics
Again followed by a short paragraph using variations of the target keywords, thinking of the potential reader first and the search engines second.
URL Canonicalization
A recent issue with the Google:
“Canonicalization” it can be a problem for some websites ~ the webpage looks the same to the human viewer but to the search engine robot - they are different.
Canonicalization is the process of picking the best URL when there are several choices, and it usually refers to home pages. For example, most people would consider these the same URLs:
http://EG.co.uk
http://www.EG.co.uk/
http://EG.co.uk/index.htm
http://www.EG.co.uk/index.html
Solution: Make sure that you only point links to the same url: www.eg.co.uk
Usually a 301 redirect resolves the problem with all the old pages.
“Canonicalization” it can be a problem for some websites ~ the webpage looks the same to the human viewer but to the search engine robot - they are different.
Canonicalization is the process of picking the best URL when there are several choices, and it usually refers to home pages. For example, most people would consider these the same URLs:
http://EG.co.uk
http://www.EG.co.uk/
http://EG.co.uk/index.htm
http://www.EG.co.uk/index.html
Solution: Make sure that you only point links to the same url: www.eg.co.uk
Usually a 301 redirect resolves the problem with all the old pages.
Meta tag
Meta Tag Overview
What are meta tags? They are information inserted into the "head" area of your web pages. Other than the title tag (explained below), information in the head area of your web pages is not seen by those viewing your pages in browsers. Instead, meta information in this area is used to communicate information that a human visitor may not be concerned with. Meta tags, for example, can tell a browser what "character set" to use or whether a web page has self-rated itself in terms of adult content.
META NAME="Subject" CONTENT=""
Meta name="description" content=""
Meta name="keywords" content=""
META NAME="Language" CONTENT="English"
META NAME="Distribution" CONTENT="Global"
META NAME="Robots" CONTENT="All"
META NAME="Revisit-After" CONTENT="7 Days"
< > place your metatag with in this quotes
This are the most commonly used meta tags for optimizing a site.
What are meta tags? They are information inserted into the "head" area of your web pages. Other than the title tag (explained below), information in the head area of your web pages is not seen by those viewing your pages in browsers. Instead, meta information in this area is used to communicate information that a human visitor may not be concerned with. Meta tags, for example, can tell a browser what "character set" to use or whether a web page has self-rated itself in terms of adult content.
META NAME="Subject" CONTENT=""
Meta name="description" content=""
Meta name="keywords" content=""
META NAME="Language" CONTENT="English"
META NAME="Distribution" CONTENT="Global"
META NAME="Robots" CONTENT="All"
META NAME="Revisit-After" CONTENT="7 Days"
< > place your metatag with in this quotes
This are the most commonly used meta tags for optimizing a site.
Monday, November 3, 2008
SEO
SEO is well known as search engine optimization.It basically includes the following steps
Keyword Analysis
Competitor Analysis
Initial Traffic Analysis
Keyword Addition on web pages
Organization of Navigation Structure
Static and Dynamic Website optimization
Keyword Analysis
Competitor Analysis
Initial Traffic Analysis
Keyword Addition on web pages
Organization of Navigation Structure
Static and Dynamic Website optimization
Internet marketting
It is also called as online marketing through this you will have better scope in your business. under internet marketing we are having services like
SEO
Link Exchange
Social book marking
Adwords
Adsense
Blog creation e.t.c,
SEO
Link Exchange
Social book marking
Adwords
Adsense
Blog creation e.t.c,
Link exchange
It is process of increasing a traffic to your site . Basically there are two types of link exchange.
One way link exchange
Reciprocal or two way link exchange
It is a first task to improve your business marketing tactic.you can able to build a new relation ship with a gradual increase.
One way link exchange
Reciprocal or two way link exchange
It is a first task to improve your business marketing tactic.you can able to build a new relation ship with a gradual increase.
Need a Traffic for your site?
Search engine optimization (SEO) is the process of improving the traffic and the quality of the site.In the Internet marketing strategy Seo is an main thing which is used to improve the visibility of the site.Are you waiting for a good inquiry and a better business?. We are here to give you a correct path in a better way.Now we can go through the basic steps in seo.Nowadays website owners are hiring SEO companies to get your site to the top of Google,yahoo and other search engines.Here we are giving a simple steps instead of hiring a SEO company.
Search engine optimization for a website includes the following elements:
Keyword Research
Website Optimization
Submitting to search engine and directory
Link Building
Generating monthly report
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