Link building

What is Link Popularity?
Link Popularity refers to the number of links pointing TO your site FROM other sites on the Web.Building links is one of the most important factors in getting top placements on the major search engines.

Building links through reciprocal link exchanges is a simple yet very powerful website promotional tool.
If done correctly, increasing your linkage will:

1. Increase your traffic significantly.
2. Improve your visibility in the search engines.
3. Provide an added resource to your website.
4. Save you a lot of advertising money.
5. Save you time.

Building Link Popularity is a great way to help your site gain competitive PageRank (PR).
Links from other sites also send direct visitors to your site.

Header tag

Header Tags

Header Tags (e.g. H1 and H2 tags): More weight is given to keywords that appear within H1 tags, then H2, H3 and so on.

Example of a good content structure and Tags:

Keyword: Website Optimisation Tips, Website Optimisation Advise

Title Tag: Website Optimisation Tips and SEO Advice

Meta Description Tag: Place your target keywords near the front of a clear and click inviting sentence.

H1 Tag:

The 1st heading on your page: Website Optimisation Tips and Advise
This should be followed by a short paragraph using variations of the target keywords and at all times making good grammatical sense, thinking of the potential reader first and the search engines second.

H2 Tag:

The 2nd heading on your page: Website Optimisation Basics
Again followed by a short paragraph using variations of the target keywords, thinking of the potential reader first and the search engines second.

URL Canonicalization

A recent issue with the Google:

“Canonicalization” it can be a problem for some websites ~ the webpage looks the same to the human viewer but to the search engine robot - they are different.

Canonicalization is the process of picking the best URL when there are several choices, and it usually refers to home pages. For example, most people would consider these the same URLs:

http://EG.co.uk

http://www.EG.co.uk/

http://EG.co.uk/index.htm

http://www.EG.co.uk/index.html

Solution: Make sure that you only point links to the same url: www.eg.co.uk
Usually a 301 redirect resolves the problem with all the old pages.

Meta tag

Meta Tag Overview

What are meta tags? They are information inserted into the "head" area of your web pages. Other than the title tag (explained below), information in the head area of your web pages is not seen by those viewing your pages in browsers. Instead, meta information in this area is used to communicate information that a human visitor may not be concerned with. Meta tags, for example, can tell a browser what "character set" to use or whether a web page has self-rated itself in terms of adult content.



META NAME="Subject" CONTENT=""

Meta name="description" content=""

Meta name="keywords" content=""

META NAME="Language" CONTENT="English"

META NAME="Distribution" CONTENT="Global"

META NAME="Robots" CONTENT="All"

META NAME="Revisit-After" CONTENT="7 Days"

< > place your metatag with in this quotes

This are the most commonly used meta tags for optimizing a site.

SEO

SEO is well known as search engine optimization.It basically includes the following steps

Keyword Analysis
Competitor Analysis
Initial Traffic Analysis
Keyword Addition on web pages
Organization of Navigation Structure
Static and Dynamic Website optimization

Internet marketting

It is also called as online marketing through this you will have better scope in your business. under internet marketing we are having services like

SEO
Link Exchange
Social book marking
Adwords
Adsense
Blog creation e.t.c,

Link exchange

It is process of increasing a traffic to your site . Basically there are two types of link exchange.

One way link exchange
Reciprocal or two way link exchange

It is a first task to improve your business marketing tactic.you can able to build a new relation ship with a gradual increase.

Need a Traffic for your site?

Search engine optimization (SEO) is the process of improving the traffic and the quality of the site.In the Internet marketing strategy Seo is an main thing which is used to improve the visibility of the site.Are you waiting for a good inquiry and a better business?. We are here to give you a correct path in a better way.

Now we can go through the basic steps in seo.Nowadays website owners are hiring SEO companies to get your site to the top of Google,yahoo and other search engines.Here we are giving a simple steps instead of hiring a SEO company.

Search engine optimization for a website includes the following elements:


Keyword Research
Website Optimization
Submitting to search engine and directory
Link Building
Generating monthly report